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Bell was born in the 1950's California hot rod and racing scene. But when the need-for-speed started to reveal some grim realities, Bell founder, Roy Richter did something about it and Bell Helmets was born. Roy spent his life removing the limits of what was possible — and his unlimited spirit has been Bell’s guiding light for more than 60 years, earning the admiration, trust and loyalty of generations of champions. Throughout those years nearly every advance on the list of helmet “firsts” were built under Bell’s auspices.

The Bell Way

Bell exists to inspire and enable the next generation of boundary breakers. Built from auto racing, motorcycle and bicycle culture. They don’t just make helmets; they make possibilities. Born in a garage. Fuelled by grease and will. Guided by pure intent to encourage the world to live, ride, drive and thrive. Hand-in-hand with the world’s best drivers and riders, Bell continues to enable the world’s best to be their best … as it always has.


Anything Bell is designed to fulfill a specific set of needs — without frosting. The Bell aesthetic is uniquely appealing in its purpose-built utility in the same way a race car or fighter jet is designed with every aspect of its function in mind. That they are beautiful in their ultimate aesthetic is secondary. Bell creates an essential performance tool. They build it to use it.

Established 1954, proven ever since.